AIM FOR BUSINESS BUILDERS, GET CUSTOMERS WHEN YOU MISS!!
For many reasons this produces many more Business Builders and customers than “aiming for customers and getting Business Builders when you miss!” While this does not mean that you have to talk about the business to every potential customer, such as your 94-year-old grandmother, it does mean that you generally should NOT pre-judge who will or will not be interested in the business, and as a rule you should always as least mention the business on the first contact.
As stated above, everything you do to a prospect is what they think they’ll be doing to others. If you approach someone only about the product, the only conclusion they can reach is that “you are trying to sell me something.” Since most people do not want to “sell things,” they are immediately thinking “I do not want to do to others what you are doing to me.” Further, because of what is known as the “primacy effect” everything you do past this point is skewed by that first perception, which makes it much more difficult to ever sponsor them!
Here is a great explanation of the primacy effect from David J. Lieberman’s book “Get Anyone to Do Anything:”
“Regarding first impressions, there is something called the primacy effect: the process whereby our first impression of another person causes us to interpret his or her next behavior in a way consistent with the first impression. In English, this means our first impression of someone is so “crucial” because everything we see and hear afterwards gets filtered through our first opinion. In effect, you create an image of the person and you see his later behaviors through this image.
The importance of primacy is so important that even the order of information that we receive about somebody alters our impression of him. Take a look at these two lists of words: A. Cold person, industrious, critical, practical, and determined
B. Warm person, industrious, critical, practical, and determined
In this study by Howard Kelley (1950), students who read the description of an upcoming guest lecturer on List A had a harsher perception of him than those who read from List B. As you can see, the words are identical except for the first one. Once we read the first word all the other qualities are filtered through our initial perception of this person: that he is either warm or cold.”
This same principle is brought closer to home in a network marketing context by this excerpt from Hubert Humphrey’s (top earner from A.L. Williams) industry classic “The Magic of Compound Recruiting:” “Approach every prospect about your marketing opportunity from the BEGINNING. There is a whole school of thought that says sell-sell-sell and only after you’ve clinched the sale do you talk to your customer about joining your business. There’s no doubt that this works for a lot of people. But I think you risk losing a potentially good person by using this method. I have some friends now who live in Macon and they will never get in this business because I sold them insurance back in the early days when all I did was sell. Their total perception of me to this day is “Hubert the Insurance Salesman.” It doesn’t matter to them how much money I make now, what kind of car I drive, and the fact that I own an airplane from the money I earned.
The OPPORTUNITY doesn’t interest them because the very first impression they had of my job was selling insurance. And if it involves “life insurance sales” you can bet people don’t want to be a part of it. Remember, by human nature, most people can’t see themselves in “sales.”
If I had gone in there and talked to them abut a business of my own, and how much I was earning in extra income, and then showed them what I did to make that extra income, they would have looked at it in a whole different light. The way to sell the marketing opportunity simultaneously with the product is to always tell your own story. Tell the prospect how you got involved. This will show them how you were turned on by the product. Don’t be so anxious to sell them product that
all you do is pick up their check. People blow it when all they talk about is the facts and figures of the product and nothing else. They sound just like salesman. It completely destroys the magic of the marketing opportunity.”
The application of the primacy effect to your Max business should be obvious at this point. Don’t be perceived as just a “supplement salesperson.” By doing so you dig yourself a hole that it is hard to come out of. Always remember that you should (1) not pre-judge who will or will not be interested in the business – - you are not omnipotent, and (2) as a rule “lead with the business” when approaching people or at the very least bring it up before finishing your first conversation with them about Max.
Learn about the Science behind the Max International Product Line Dr. Daria Davidson has been in healthcare for over 30 years. She began her healthcare career as a registered nurse, specializing in pediatric intensive care. She is double board certified in Emergency Medicine and Holistic Medicine. During her 20 years as an emergency medicine physician, she spent 11 years working in, and running, a Level One Trauma Center. By the time she retired from emergency medicine in 2003 she had personally treated over 70,000 patients. In addition to her busy lecture and consulting schedule, Dr. Davidson maintains a private practice in Bellevue, Washington. In 1992, at the age of 41, she was diagnosed with breast cancer. She coauthored the book Breast Cancer? Let me check my schedule! and has spoken to audiences in countries throughout the world on various aspects of cancer. In 1995, Dr. Davidson began looking into the scientific basis of nutritional supplementation. With 13 years of experience, she is now convinced there are simple and very effective strategies to stay or become healthy. Dr. Davidson has been working in the industry of nutritional direct sales since 1995. Her part-time income exceeded her full-time medical income in just 29 months. Dr. Davidson has become a strong advocate for the industry when truly unique products are being offered. When Dr. Davidson first understood about MaxGXL it took two minutes or less to recognize its magnitude. “This is probably the most significant nutritional product I’ll ever see in my lifetime,” she said. The results from the many people who have experienced MaxGXL are nothing short of incredible. With 13 years of experience in the direct sales industry, Dr. Davidson sees Max International as being in a league of its own. There is a reason that so many strong leaders in the industry are joining Max. The company is young and growing at an incredible rate. The corporate team continues to grow with excellent new additions. “Max represents an opportunity that all Associates can feel confident in representing.” She is impressed that Max WLX is another unique product with essentially no competition. Dr. Davidson is famous for saying, “We all get to live with the rewards and the consequences of our decisions. ” Taking action with Max International on the product and business side will be the “reward” for so many people. It is a privilege to be part of something this big.
Mike Larkins joined Max International in March 2008 bringing with him over 25 years of sales and executive management experience. His unique abilities have been demonstrated in the areas of corporate leadership, international expansion and start-up enterprises. In his career he has successfully brought together the right people, right strategy and the right operational systems to help companies grow and reach their potential. Mike has a rich educational background in both business and international studies which includes a BA in Business Administration and Asian Studies, an MPA with a specialty in Organizational Behavior and PhD studies in Business Administrations. As a member of the Senior Executive Team at FranklinCovey, Mike’s strategic contribution helped grow the company from $1 million in sales to $800 million over his 14-year tenure. He founded a sales division that focused primarily on Direct Sales companies and developed customized productivity systems for their distributors. He and his team launched distribution and operations in more than 15 countries. Mike is currently serving on the board of a local community bank and has served as CEO of two other companies.
It all starts with MaxGXL®, a patented formulation which is the result of Dr. Robert Keller’s years of research. This breakthrough product enhances the delivery of the key ingredients necessary to make glutathione, supporting the body’s natural production of this vital antioxidant. MaxGXL® has been shown to significantly increase intracellular glutathione.* We take no shortcuts in ensuring our products are safe, and beneficial. Now, with the recent acquisition of the technology and assets of CellGevity and with the involvement of Dr. Herbert Nagasawa, Max International will remain the undisputed leader in all aspects of the glutathione industry for years to come.
What is Glutathione Anyway? Simply put, glutathione (GSH) is the body’s master antioxidant.
It is a small protein produced naturally in our cells when certain required elements are present. It functions both as an antioxidant and an antitoxin and is a major defense system against illness and aging. Our glutathione level actually indicates our state of health and can predict longevity. There are more than 60,000 published papers on the beneficial effects of glutathione. In the near future the importance of glutathione will be widely recognized because it has the ability to boost the immune system and fight off the damage of free radicals on the cells. Various daily activities can reduce your glutathione such as stress, exercise, infection, injury and environmental toxins. Your glutathione, or in other words, your body’s natural defense against aging and cellular damage decreases by about 10% to 15% every decade!*
Modern research has shown that individuals who have low levels of glutathione are susceptible to chronic illness. Decreased levels of glutathione can be brought about by continual stress upon the immune system. As we now know, a lowered immune system can bring about illness and disease. This is a ferocious cycle. While you need glutathione for a productive immune system, a weakened immune system hampers the production of glutathione.*
Increasing age and other factors reduce the body’s production and utilization of glutathione.
Beginning around the age of 20 your body’s natural production of this powerful little protein declines about 10 to 15 percent every decade. It is well understood in the medical and scientific community that intracellular glutathione levels cannot effectively be raised by oral glutathione supplementation because it is believed to be destroyed in the digestive system; which is why MaxGXL® is such a groundbreaking discovery.*
Why you should take a close look at the opportunity.
If you are ready to make a serious commitment to your health and your future, look no further. Max International has taken their humble beginnings and created an amazing product line suitable for anyone. They have done all of this without ever straying from their foundation in hard science.
MaxGXL stimulates the body to produce additional glutathione on its own. Glutathione is essential because it does so much for the body. It helps to repair cell damage, relieve cellular inflammation, boosts energy production, and much more. Thanks to pollution, the atmosphere, sleep deprivation, stress, not to mention the average person’s lifestyle, our cells are under constant attack. So this product does have value.
This product has been thoroughly researched, is patented, and is clinically proven to do what it claims. You can set aside any doubts as to the effectiveness right now. In addition to their flagship product, they also have other products available now, based on the same principles, to help you be your physical best. From sports drinks, supplements, to weight loss aids, they have it all for you. I do personally know people in Max International who raved about this main product. I myself am not in Max and have never taken any of their products so I cant’ speak from personal experience.
In addition to developing a line of products to better your health, Max International also offers a business opportunity for people. It is possible to join Max International and be able to enjoy the lifestyle that comes with having a successful home-based business. This is a career move that you can really get behind for a small investment.
How to select the right team to get started with.
More and more people are looking to the Network Marketing industry to help rescue them from their financial situation. When you are making that decision to start your own home business, deciding who to partner with can be a daunting task. Promises will be made to you that may or may not come true. Choose a team and company that offers realistic expectations. Network Marketing is not a get rich quick scheme. You will have to develop a skill set that you may or may not presently possess. There are also THREE characteristics that you must have: 1)Burning Desire, 2) Willingness to WORK and 3) Be coachable and teachable. If you connect with the right company, the right team and you possess the 3 characteristics you can succeed beyond your wildest dreams. I encourage you to take a close look at Max International and our team.
Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live. In the beginning of mankind, fear was a basic , simple emotion. We confronted something such as a threat of death or natural disaster and we felt fear. Overtime as we became more civilized the fears that we faced seemed to lessen in intensity as we gained more control over our environment. Unfortunately, the level of fear did not diminish but instead multiplied. We know had fear of our status, what people thought about us, losing our job, providing for our family and much more.
Fear is an interesting dynamic. As we give in to our fears we actually lose energy and momentum. We lose confidence and our drive to succeed. If you view everything through the lens of fear, you tend to stay in retreat mode looking for that comfort zone. Many people fear losing their comfort and security and are very sensitive to the slightest risk or threat to the status quo. Being conservative, due to this fear, can force you into a corner in which you are more likely to lose what you have in the long run because you also lose the capacity to adapt to change. In each stage of your life you will be tested and the odds will be placed against you. Instead of giving in to fear you must raise your level of boldness and push forward. You must move from a defensive posture into an offensive posture. You must become fearless in your drive and ambition.
Think back when you were a child. What dreams and aspirations did you have when an adult asked you what you wanted to do when you grew up. Many people wanted to be the President, and astronaut, a doctor and the list goes on. What happen to those dreams. The fear of failure set in as we became older and we settled in the the comfort and security zone. We feared challenging ourselves and taking risks to improve our status or financial security. This fear placed us in a positioned where we settled for the comfort and security of a paycheck. We became afraid of life’s challenges and this pattern held us captive with the employee mentality. We gave in to the cycle of fear.
Understanding this principle can help you redefine your life. You can turn a previous fear into the fuel that motivates you and changes your life. Many people are looking into Network Marketing during this tough economy. The problem is they do not understand fear. They call their business their Plan B. The problem is as soon as the going gets tough and the fear of failure sets in they retreat to comfort and security zone. As we discussed earlier, this is setting them up for more problems such as downsizing and plant closings.
Success requires acts of boldness and confidence. Now is the time to stop drifting through life and wake up. It is time to assess yourself, the people around you and the direction in which you are headed in as cold and brutal light as possible. You must complete this task with honesty and no FEAR. You must learn to deal in the reality of the situation. There is a big difference in becoming a realist and not a dreamer. Dreamers tend to misread the actual state of affairs and act upon their emotions which is a monumental mistake. Realism is what we all must aspire to.
Remember this very important fact.If we succumb to the illusion and the comfort of a paycheck, we then neglect to build up self-reliant skills and merely postpone the day of reckoning when we are forced to fend for ourselves. It is never too late to start. Let today be the first day of the rest of your life!!
Do most people “FAIL” in Network Marketing(MLM) or just quit?
This is by far the question that causes people to not get involved in the Network Marketing Industry. Understanding the answer this question can change your opinion and truly change your life.
There is a second part to this answer. You not only need to understand the failure syndrome you have to give your business enough time to succeed. I have laid out a time line with realistic expectations for you to consider.
Year 1: Build your understanding of the industry and your specific company. Become profitable during your first 12 months on a part-time basis. Year 2: Continue to build your skill level on a part time basis and develop a residual income of $2,000 – $5000/month. Year 3: Go full-time with your business if that is your goal. Year 4: Develop a $10,000+/month income with your business. Year 5: Become a Network Marketing Professional and Superstar with your company.
Network Marketing is about consistent activity performed daily that drives you toward your goal. The term is NetWORK Marketing not NetDONOTHING Marketing. If you will commit to your own development this industry can provide you all you are looking for. If you think this is a get rich quick program I would strongly encourage you to NOT GET INVOLVED!If you would like to discuss your questions with me personally feel free to contact me. We can have an intelligent conversation and lay out a game plan that works for your situation.
Understanding the Max International Compensation Plan
After you have established the credibility of the company and the impact of the product the next step is to evaluate the compensation plan. Being compensated fairly for your hard work is very important. In my 15 years in the Network Marketing industry, I have never seen such a powerful and quantifiable product combined with a such a lucrative compensation program. The Max Plan is a revolutionary compensation plan designed to pay out a maximum of 50% CV to the field sales organization, and gives you nine ways to earn as an Associate. Based on your personal effort and results, the Max Plan can help you reach your personal income goals, whatever they may be-some extra cash every month, enough for a car payment, or even enough to entirely replace your income and live the life of your dreams.
I encourage you to view the video in full to gain a better understanding of how this opportunity can impact your future.
Why are professionals entering into Network Marketing with Max International?
With the state of the economy more and more professionals are looking to Network Marketing to help secure their financial future. They are looking for reputable companies and people with a vision. They are not attracted by “Get Rich Quick” scams but instead are looking for long term business partnerships. They are looking for companies with breakthrough products and a focus on truly making a difference. To attract this type of person to your team you must be professional as well. You must understand the importance of your product and the vision of your company. You must be able to explain in an educated manor the structure of your business and how your company can impact them.
Now is the time to start talking with professional people. Check out the interview with Paul Hannan-Corporate Management Training Consultant. Mr. Hannan has been approached by countless number of companies to join their business. After trying MaxGXL he knew it was time to partner with a Network Marketing. Max International is proud to have Mr. Hannan as an Independent Associate. Enjoy the interview.
Come January 1st many people will make resolutions for the upcoming year. They will make statements like this is going to be my year. We are going to get out of debt this year. You have probably made the same resolutions. The problem is that in order for things to change, things must change. You can not just wish for change you have to make changes to make your resolutions come true. It is time to pick ourselves up and dust off and get ready for a very fruitful 2010. It can be your best year ever if you are willing to make changes.
My family and I would like to wish everyone a very Happy Holiday Season. I hope Santa brings you everything you are asking for and that you have a healthy and happy holiday.
What is MLM or Network Marketing.
Multi-level marketing (MLM), (also called network marketing) is a term that describes a marketing structure used by some companies as part of their overall marketing strategy.
The structure is designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a team of distributors and a hierarchy of multiple levels of compensation. The products and company are usually marketed directly to consumers and potential business partners by means of relationship referrals and word of mouth marketing.
Reasons that MLM Could Be a Great Business For You!
1. Usually start-up costs are low.
2. Many of the highest-quality products are manufactured by MLM companies.
3. You can work it part time if you choose, which allows you to work a job full-time and work your MLM business in your spare time.
4. You can work from your home.
5. Your business expenses will be deductible from your income tax.
6. You will be your own boss.
7. You choose which hours you want to work.
8. You may develop a small extra income or possibly even a very large income, allowing you to quit your job, or have a great retirement.
9. Your income will be a residual income, which will come to you month-after-month, year-after-year.
10. You will have time freedom.
11. You will meet many like-minded people.
Take some time to view all the areas of this website and see if this is a fit for you. We look forward to speaking with you. Contact me anytime at 724-458-5848.
March 2, 2010 | Posted by magneticmentor 
Categories: Max International, Network Marketing | 
Tags: business opportunity, Network Marketing, perception, Primcay effect, recruiting, salesperson, selling, success | 
No Comments »
Dr. Daria Davidson has been in healthcare for over 30 years. She began her healthcare career as a registered nurse, specializing in pediatric intensive care. She is double board certified in Emergency Medicine and Holistic Medicine. During her 20 years as an emergency medicine physician, she spent 11 years working in, and running, a Level One Trauma Center. By the time she retired from emergency medicine in 2003 she had personally treated over 70,000 patients. In addition to her busy lecture and consulting schedule, Dr. Davidson maintains a private practice in Bellevue, Washington. In 1992, at the age of 41, she was diagnosed with breast cancer. She coauthored the book Breast Cancer? Let me check my schedule! and has spoken to audiences in countries throughout the world on various aspects of cancer. In 1995, Dr. Davidson began looking into the scientific basis of nutritional supplementation. With 13 years of experience, she is now convinced there are simple and very effective strategies to stay or become healthy. Dr. Davidson has been working in the industry of nutritional direct sales since 1995. Her part-time income exceeded her full-time medical income in just 29 months. Dr. Davidson has become a strong advocate for the industry when truly unique products are being offered. When Dr. Davidson first understood about MaxGXL it took two minutes or less to recognize its magnitude. “This is probably the most significant nutritional product I’ll ever see in my lifetime,” she said. The results from the many people who have experienced MaxGXL are nothing short of incredible. With 13 years of experience in the direct sales industry, Dr. Davidson sees Max International as being in a league of its own. There is a reason that so many strong leaders in the industry are joining Max. The company is young and growing at an incredible rate. The corporate team continues to grow with excellent new additions. “Max represents an opportunity that all Associates can feel confident in representing.” She is impressed that Max WLX is another unique product with essentially no competition. Dr. Davidson is famous for saying, “We all get to live with the rewards and the consequences of our decisions. ” Taking action with Max International on the product and business side will be the “reward” for so many people. It is a privilege to be part of something this big.
Mike Larkins joined Max International in March 2008 bringing with him over 25 years of sales and executive management experience. His unique abilities have been demonstrated in the areas of corporate leadership, international expansion and start-up enterprises. In his career he has successfully brought together the right people, right strategy and the right operational systems to help companies grow and reach their potential. Mike has a rich educational background in both business and international studies which includes a BA in Business Administration and Asian Studies, an MPA with a specialty in Organizational Behavior and PhD studies in Business Administrations. As a member of the Senior Executive Team at FranklinCovey, Mike’s strategic contribution helped grow the company from $1 million in sales to $800 million over his 14-year tenure. He founded a sales division that focused primarily on Direct Sales companies and developed customized productivity systems for their distributors. He and his team launched distribution and operations in more than 15 countries. Mike is currently serving on the board of a local community bank and has served as CEO of two other companies.
It all starts with MaxGXL®, a patented formulation which is the result of Dr. Robert Keller’s years of research. This breakthrough product enhances the delivery of the key ingredients necessary to make glutathione, supporting the body’s natural production of this vital antioxidant. MaxGXL® has been shown to significantly increase intracellular glutathione.* We take no shortcuts in ensuring our products are safe, and beneficial. Now, with the recent acquisition of the technology and assets of CellGevity and with the involvement of Dr. Herbert Nagasawa, Max International will remain the undisputed leader in all aspects of the glutathione industry for years to come.
More and more people are looking to the Network Marketing industry to help rescue them from their financial situation. When you are making that decision to start your own home business, deciding who to partner with can be a daunting task. Promises will be made to you that may or may not come true. Choose a team and company that offers realistic expectations. Network Marketing is not a get rich quick scheme. You will have to develop a skill set that you may or may not presently possess. There are also THREE characteristics that you must have: 1)Burning Desire, 2) Willingness to WORK and 3) Be coachable and teachable. If you connect with the right company, the right team and you possess the 3 characteristics you can succeed beyond your wildest dreams. I encourage you to take a close look at Max International and our team.
Your fears are a kind of prison that confines you within a limited range of action. The less you fear, the more power you will have and the more fully you will live. In the beginning of mankind, fear was a basic , simple emotion. We confronted something such as a threat of death or natural disaster and we felt fear. Overtime as we became more civilized the fears that we faced seemed to lessen in intensity as we gained more control over our environment. Unfortunately, the level of fear did not diminish but instead multiplied. We know had fear of our status, what people thought about us, losing our job, providing for our family and much more.
Understanding this principle can help you redefine your life. You can turn a previous fear into the fuel that motivates you and changes your life. Many people are looking into Network Marketing during this tough economy. The problem is they do not understand fear. They call their business their Plan B. The problem is as soon as the going gets tough and the fear of failure sets in they retreat to comfort and security zone. As we discussed earlier, this is setting them up for more problems such as downsizing and plant closings.
