Archive for March, 2010

Max International has rolled out their newest eBook titled The Treasure Within-Discovering Your Body’s Most Powerful Antioxidant

Click on image to download eBook.

This is a must read for everyone concerned with their health and well being. Be sure to pass this on to everyone you know. Max International is ready to go to a new level. June 26 2010 will be a day that you will remember forever. Are you ready to redesign your life?

In this blog post we will discuss a very easy training to help Max International Associates share the story and duplicate their success. The motto for Max International is Look, Feel, Live to the Max. This same motto can be used for training new Associates.

LOOK:  The first thing we want to carry out is to have people take a look at what we have to offer. This can be a conference call, website, DVD or whatever tool you use to start the process. Many people in Network Marketing use the Baseball Diamond as a training model. In our example, the look phase is like getting to first base.

FEEL: The feel phase is when the prospect has an opportunity to feel the benefits of our products. I always start with our flagship product MaxGXL. A 2 week sample pack does the trick in this phase. I only give a prospect a sample pack after they have viewed some information under the look phase of our process. I make sure that they understand the power of product and the importance of taking it on a regular basis. After giving a prospect a sample pack I always follow up in 2 or 3 days to make sure they started the product and our taking it the right way. One pack twice a day. I also tell them to be aware of how they feel. Are they sleeping better, is their energy level higher or our they able to focus more. Getting a prospect to feel the power of the product is like getting them to second base.

LIVE: Living life  to the MAX means the prospect has taken a look at our company, has felt the benefits of the product and is now ready to join the Max Family. Living to the Max is getting the prospect to 3rd base. You are probably asking, “What about home plate? “. My philosophy on prospecting is that I never get a prospect to home plate unless they have been able to duplicate this process a minimum of 3 times. To many times I see associates stop the process at 3rd base and there business never duplicates. Have a system that can be duplicated by your new prospects is vital to your long term residual income.

We have all heard the old adage KISS – Keep It Simple Stupid. This applies to our training. There is no reason to complicate this matter. Success in Network Marketing is about keeping it simple and allowing the process to work with or without you. In my opinion the only reason people do not join your Network Marketing company is due to a lack of understanding of the Network Marketing industry. Let’s get back to the basics. I like to call it Network Marketing Boot Camp. The last key to success is you have to put the FUN back in FUNdamentals. People are dealing with enough stress in their life. This business can give an outlet and a source of fun and enjoyment for your prospect.

Let’s get out and tell the world about this incredible opportunity. True opportunity only presents itself once or twice in a lifetime. Opportunity is knocking right now. Are you ready to answer the door?

No one has to be convinced these days that we are in an economic winter; we are reminded every day.

The key is to turn challenges into opportunity and growth!

History teaches us that adversity, chaos and uncertainty are often the catalysts for opportunity. It is important to embrace these times as great opportunities. Now is the time to communicate a positive message about the benefits of starting a home business. In this video post we will discuss the components of a home business and why everyone should be looking to start their own home business.

“If we succumb to the illusion and the comfort of a paycheck, we then neglect to build up self-reliant skills and merely postpone the day of reckoning when we are forced to fend for ourselves.”

AIM FOR BUSINESS BUILDERS, GET CUSTOMERS WHEN YOU MISS!!

For many reasons this produces many more Business Builders and customers than “aiming for customers and getting Business Builders when you miss!” While this does not mean that you have to talk about the business to every potential customer, such as your 94-year-old grandmother, it does mean that you generally should NOT pre-judge who will or will not be interested in the business, and as a rule you should always as least mention the business on the first contact.

As stated above, everything you do to a prospect is what they think they’ll be doing to others. If you approach someone only about the product, the only conclusion they can reach is that “you are trying to sell me something.” Since most people do not want to “sell things,” they are immediately thinking “I do not want to do to others what you are doing to me.” Further, because of what is known as the “primacy effect” everything you do past this point is skewed by that first perception, which makes it much more difficult to ever sponsor them!

Here is a great explanation of the primacy effect from David J. Lieberman’s book “Get Anyone to Do Anything:”
“Regarding first impressions, there is something called the primacy effect: the process whereby our first impression of another person causes us to interpret his or her next behavior in a way consistent with the first impression. In English, this means our first impression of someone is so “crucial” because everything we see and hear afterwards gets filtered through our first opinion. In effect, you create an image of the person and you see his later behaviors through this image.

The importance of primacy is so important that even the order of information that we receive about somebody alters our impression of him. Take a look at these two lists of words:
A. Cold person, industrious, critical, practical, and determined
B. Warm person, industrious, critical, practical, and determined

In this study by Howard Kelley (1950), students who read the description of an upcoming guest lecturer on List A had a harsher perception of him than those who read from List B. As you can see, the words are identical except for the first one. Once we read the first word all the other qualities are filtered through our initial perception of this person: that he is either warm or cold.”

This same principle is brought closer to home in a network marketing context by this excerpt from Hubert Humphrey’s (top earner from A.L. Williams) industry classic “The Magic of Compound Recruiting:” “Approach every prospect about your marketing opportunity from the BEGINNING. There is a whole school of thought that says sell-sell-sell and only after you’ve clinched the sale do you talk to your customer about joining your business. There’s no doubt that this works for a lot of people. But I think you risk losing a potentially good person by using this method. I have some friends now who live in Macon and they will never get in this business because I sold them insurance back in the early days when all I did was sell. Their total perception of me to this day is “Hubert the Insurance Salesman.” It doesn’t matter to them how much money I make now, what kind of car I drive, and the fact that I own an airplane from the money I earned.
The OPPORTUNITY doesn’t interest them because the very first impression they had of my job was selling insurance. And if it involves “life insurance sales” you can bet people don’t want to be a part of it. Remember, by human nature, most people can’t see themselves in “sales.”

If I had gone in there and talked to them abut a business of my own, and how much I was earning in extra income, and then showed them what I did to make that extra income, they would have looked at it in a whole different light. The way to sell the marketing opportunity simultaneously with the product is to always tell your own story. Tell the prospect how you got involved. This will show them how you were turned on by the product. Don’t be so anxious to sell them product that
all you do is pick up their check. People blow it when all they talk about is the facts and figures of the product and nothing else. They sound just like salesman. It completely destroys the magic of the marketing opportunity.”

The application of the primacy effect to your Max business should be obvious at this point. Don’t be perceived as just a “supplement salesperson.” By doing so you dig yourself a hole that it is hard to come out of. Always remember that you should (1) not pre-judge who will or will not be interested in the business – - you are not omnipotent, and (2) as a rule “lead with the business” when approaching people or at the very least bring it up before finishing your first conversation with them about Max.