In this blog post we will discuss a very easy training to help Max International Associates share the story and duplicate their success. The motto for Max International is Look, Feel, Live to the Max. This same motto can be used for training new Associates.

LOOK:  The first thing we want to carry out is to have people take a look at what we have to offer. This can be a conference call, website, DVD or whatever tool you use to start the process. Many people in Network Marketing use the Baseball Diamond as a training model. In our example, the look phase is like getting to first base.

FEEL: The feel phase is when the prospect has an opportunity to feel the benefits of our products. I always start with our flagship product MaxGXL. A 2 week sample pack does the trick in this phase. I only give a prospect a sample pack after they have viewed some information under the look phase of our process. I make sure that they understand the power of product and the importance of taking it on a regular basis. After giving a prospect a sample pack I always follow up in 2 or 3 days to make sure they started the product and our taking it the right way. One pack twice a day. I also tell them to be aware of how they feel. Are they sleeping better, is their energy level higher or our they able to focus more. Getting a prospect to feel the power of the product is like getting them to second base.

LIVE: Living life  to the MAX means the prospect has taken a look at our company, has felt the benefits of the product and is now ready to join the Max Family. Living to the Max is getting the prospect to 3rd base. You are probably asking, “What about home plate? “. My philosophy on prospecting is that I never get a prospect to home plate unless they have been able to duplicate this process a minimum of 3 times. To many times I see associates stop the process at 3rd base and there business never duplicates. Have a system that can be duplicated by your new prospects is vital to your long term residual income.

We have all heard the old adage KISS – Keep It Simple Stupid. This applies to our training. There is no reason to complicate this matter. Success in Network Marketing is about keeping it simple and allowing the process to work with or without you. In my opinion the only reason people do not join your Network Marketing company is due to a lack of understanding of the Network Marketing industry. Let’s get back to the basics. I like to call it Network Marketing Boot Camp. The last key to success is you have to put the FUN back in FUNdamentals. People are dealing with enough stress in their life. This business can give an outlet and a source of fun and enjoyment for your prospect.

Let’s get out and tell the world about this incredible opportunity. True opportunity only presents itself once or twice in a lifetime. Opportunity is knocking right now. Are you ready to answer the door?

No one has to be convinced these days that we are in an economic winter; we are reminded every day.

The key is to turn challenges into opportunity and growth!

History teaches us that adversity, chaos and uncertainty are often the catalysts for opportunity. It is important to embrace these times as great opportunities. Now is the time to communicate a positive message about the benefits of starting a home business. In this video post we will discuss the components of a home business and why everyone should be looking to start their own home business.

“If we succumb to the illusion and the comfort of a paycheck, we then neglect to build up self-reliant skills and merely postpone the day of reckoning when we are forced to fend for ourselves.”

AIM FOR BUSINESS BUILDERS, GET CUSTOMERS WHEN YOU MISS!!

For many reasons this produces many more Business Builders and customers than “aiming for customers and getting Business Builders when you miss!” While this does not mean that you have to talk about the business to every potential customer, such as your 94-year-old grandmother, it does mean that you generally should NOT pre-judge who will or will not be interested in the business, and as a rule you should always as least mention the business on the first contact.

As stated above, everything you do to a prospect is what they think they’ll be doing to others. If you approach someone only about the product, the only conclusion they can reach is that “you are trying to sell me something.” Since most people do not want to “sell things,” they are immediately thinking “I do not want to do to others what you are doing to me.” Further, because of what is known as the “primacy effect” everything you do past this point is skewed by that first perception, which makes it much more difficult to ever sponsor them!

Here is a great explanation of the primacy effect from David J. Lieberman’s book “Get Anyone to Do Anything:”
“Regarding first impressions, there is something called the primacy effect: the process whereby our first impression of another person causes us to interpret his or her next behavior in a way consistent with the first impression. In English, this means our first impression of someone is so “crucial” because everything we see and hear afterwards gets filtered through our first opinion. In effect, you create an image of the person and you see his later behaviors through this image.

The importance of primacy is so important that even the order of information that we receive about somebody alters our impression of him. Take a look at these two lists of words:
A. Cold person, industrious, critical, practical, and determined
B. Warm person, industrious, critical, practical, and determined

In this study by Howard Kelley (1950), students who read the description of an upcoming guest lecturer on List A had a harsher perception of him than those who read from List B. As you can see, the words are identical except for the first one. Once we read the first word all the other qualities are filtered through our initial perception of this person: that he is either warm or cold.”

This same principle is brought closer to home in a network marketing context by this excerpt from Hubert Humphrey’s (top earner from A.L. Williams) industry classic “The Magic of Compound Recruiting:” “Approach every prospect about your marketing opportunity from the BEGINNING. There is a whole school of thought that says sell-sell-sell and only after you’ve clinched the sale do you talk to your customer about joining your business. There’s no doubt that this works for a lot of people. But I think you risk losing a potentially good person by using this method. I have some friends now who live in Macon and they will never get in this business because I sold them insurance back in the early days when all I did was sell. Their total perception of me to this day is “Hubert the Insurance Salesman.” It doesn’t matter to them how much money I make now, what kind of car I drive, and the fact that I own an airplane from the money I earned.
The OPPORTUNITY doesn’t interest them because the very first impression they had of my job was selling insurance. And if it involves “life insurance sales” you can bet people don’t want to be a part of it. Remember, by human nature, most people can’t see themselves in “sales.”

If I had gone in there and talked to them abut a business of my own, and how much I was earning in extra income, and then showed them what I did to make that extra income, they would have looked at it in a whole different light. The way to sell the marketing opportunity simultaneously with the product is to always tell your own story. Tell the prospect how you got involved. This will show them how you were turned on by the product. Don’t be so anxious to sell them product that
all you do is pick up their check. People blow it when all they talk about is the facts and figures of the product and nothing else. They sound just like salesman. It completely destroys the magic of the marketing opportunity.”

The application of the primacy effect to your Max business should be obvious at this point. Don’t be perceived as just a “supplement salesperson.” By doing so you dig yourself a hole that it is hard to come out of. Always remember that you should (1) not pre-judge who will or will not be interested in the business – - you are not omnipotent, and (2) as a rule “lead with the business” when approaching people or at the very least bring it up before finishing your first conversation with them about Max.

Dr. Daria Davidson explains Max International in a way that only she can.

If you are considering joining Max International you need to listen to this call.

Dr. Daria Davidson, is a member of the Max Doctors Advisory Council.

Dr. Daria Davidson has been in healthcare for over 30 years. She began her healthcare career as a registered nurse, specializing in pediatric intensive care. She is double board certified in Emergency Medicine and Holistic Medicine. During her 20 years as an emergency medicine physician, she spent 11 years working in, and running, a Level One Trauma Center. By the time she retired from emergency medicine in 2003 she had personally treated over 70,000 patients. When Dr. Davidson first understood about MaxGXL it took two minutes or less to recognize its magnitude. “This is probably the most significant nutritional product I’ll ever see in my lifetime,” she said.

Now is the time to get started. This company is poised for explosive growth and is looking for true leaders to help us with the expansion.

Max International is launching operations in New Zealand February 22, 2010. Max will also be launching in Australia over the next few days.  This is a ground floor opportunity for associates to expand their organizations into a market where some have strong ties. International expansion is an important step for Max to set up successful markets in Australia and New Zealand and, eventually, other global markets.

Max was founded by dedicated and successful entrepreneurs who have a vision to improve the physical and financial lives of people around the world. The Founders have expertise in marketing, research and development, business management and much more, which is why Max is unbeatable. They know potential when they see it, and they know how to achieve success, making it no surprise that MaxGXL is the brightest rising star in the Network Marketing Industry.

Max’s flagship product is MaxGXL (Glutathione Accelerator). Glutathione is the Body’s Master Antioxidant and every cell in your body requires an adequate supply to work and to stay healthy. It’s your body’s super defender against illness, infection, toxins, and disease. GSH is critical to optimum brain function, and is also your body’s first line of defense against diseases of aging and the harmful effects of stress and overexertion. Glutathione has been shown to slow down the aging process, detoxify and improve liver function, strengthen the immune system and cut the chances of developing cancer. Glutathione also works to help improve mental functions, increase energy, improve concentration, permit increased exercise, and improve heart and lung function – just to name a few.

If you are in New Zealand or Australia contact us immediately to learn how you can benefit from this awesome company.

Learn more at http://MaxBizTour.com

Listen in to the audios listed to learn more about the mission and the vision of Max International. This company is changing lives both from a health and a wealth standpoint.

David J. Bagley – Vice President of Product Development

Dave possesses a unique fusion of tested experience in nutritional product development, marketing, and sales. As the owner of an international nutrition company, Dave has experienced firsthand the value of unique products that are science based, novel, and deliver a recognizable benefit. Dave has worked with and developed 14 international nutritional supplements with health care professionals from around the world including Ph.D’s and M.D’s with specialties ranging from holistics, a dean of science from a major international research university, and specialized neurovascular physiology.

Product categories of experience include antioxidant support, immune function, vasculokinetic support, joint care, weight loss, mood support, and athletic performance. Dave’s additional experience includes: Franklin Covey Sales Associate to Fortune 500 companies (First Things First training), Small business consultant for Professional Marketing (Business strategy, marketing, and operations), and National Sales Manager for Impact Media, working with label companies for award winning singers and groups. Dave earned both Bachelor of Science and Bachelor of Arts degrees from the David Eccles School of Business at the University of Utah. Dave is committed to developing the most respected, beneficial, and science-based product lineup of any company.

Peter Nordberg – Chief Executive Officer

Mr. Nordberg has more than 25 years of executive management, sales management and operations experience, predominantly in the high technology field ranging from start-up organizations to privately and publicly held multi-billion dollar organizations.

Previously, Mr. Nordberg was the Managing Director of privately held NorthRock Partners, a strategic planning consulting company primarily focused on start-up organizations. Mr. Nordberg was also a member of the Board of Directors of Propero Ltd., a venture-backed (3i) company headquartered in London, England.

Mr. Nordberg has also provided assistance to various venture capital and investment banking firms for evaluation of investment or providing strategy or execution assistance to portfolio companies. Prior to NorthRock, Mr. Nordberg was President and CEO of venture backed CrossCommerce. He was also President of WebLogic, which was acquired by BEA Systems with a post-transaction value of more than $3 Billion within 24 months of the acquisition.

Mr. Nordberg has also been a speaker at various national and international industry related events over the past 15 years. To- date, he has assisted or led the in the raising of over $125 million in private and institutional funding.

Joe Voyticky – Chief Financial Officer

Prior to joining Max, Joe spent 14 years as a finance lawyer in New York City. He worked at several internationally known law firms, including Hunton & Williams, Mayer Brown Rowe & Maw, Bingham McCutchen, Allen & Overy, and Pepper Hamilton. While working as a finance lawyer, Joe was the lead lawyer on many complex finance transactions, including leverage leases, synthetic lease deals, credit facilities, acquisitions, and securitizations. Joe was introduced to Max in late 2008 where he was the lead counsel for many of Max’s corporate initiatives.
Joe spent his childhood split between Brooklyn, New York, and Cobleskill, New York. He is a graduate of Brooklyn Technical High School (1985), Union College (1989), and Harvard Law School (1992). He is an avid runner, golfer, and tennis player.

Steven K. Scott

Steve is well known in the infomercial marketplace as a primary mover of some of the most successful products ever sold on television. Steve co-founded American Telecast and is personally responsible for over $2.5 billion in revenue. Most recently, Steve is known as the creator of the Total Gym television campaign featuring Chuck Norris and Christie Brinkley, which has resulted in over $1 billion in sales. Steve was named one of the 25 most influential people by Direct Response Television, the industry trade journal. The author of six international best sellers on the subject of personal achievement, Steve brings to Max the ability to create successful national and international marketing campaigns.

Gregory Fullerton

Greg is one of the most sought after public speakers in the nation and around the world. For over 20 years he has used his unique brand of humor and training to impact the lives of tens of thousands of people. Greg has helped most of the Fortune 500 companies improve productivity and management skills. Greg has shared the stage with many of today’s leaders: Bill Gates, Steve Jobs, George Lucas, Senator Bob Bennett, and Dr. Ken Blanchard. One of the founders of Franklin Quest (now Franklin Covey), he was their most requested presenter. He was instrumental in recruiting many of Franklin’s largest clients and helping them realize their phenomenal growth.

Glutathione and Athletic Performance: The Impact of MaxGXL

MaxGXL is an all-natural formula designed by renowned immunologist, Dr. Robert Keller. He is one of the world’s leading scientists and dedicated 10 years of research and development in creating MaxGXL, to aid the world in its quest for a higher level of health. MaxGXL provides the essential nutritional building blocks that promote and stimulate the body’s own production of glutathione. Glutathione is the most prevalent, natural, powerful and multifunctional antioxidant/antitoxin in the human body and is employed by every organ. It can also support increased energy levels and can help strengthen the immune system-all of which are vital for professional and extreme athletes. The bonus for athletes is that MaxGXL has also passed the ConsumerLab.com Athletic Banned Substance Screening Program, which screens for over 170 substances, based on the 2007 World Anti-Doping Agency (WADA) Prohibited List. MaxGXL nutritional formula was awarded a Compositional Patent – one of only a handful of nutritional products to ever receive a composition patent in the history of the US Patent Office.

Glutathione and Athletic Performance
Many world-class athletes are discovering that well-maintained glutathione levels give them the edge over their competitors, bringing greater strength and endurance, decreased recovery time from injury, less muscle pain and fatigue, and muscle-promoting activity. Glutathione: Essential Health AID – Antioxidant. Immune Booster. Detoxifier, Dr. Jimmy Gutman, MD, FACEP

Raised glutathione levels help increase strength and endurance. Those interested in physical fitness can benefit from a definite athletic edge. Journal of Applied Physiology 87: 1381-1385, 1999

Strong muscular activity, such as that experienced by athletes, generates oxy-radicals [free radicals] leading to muscle fatigue and poorer performance. Glutathione neutralizes these radicals. Sports Medicine 21: 213-238, 1996

Peak Performance / Quick Recovery Time
Special Benefits for Athletes
• Faster Recovery time
o Recovery Time decreases from 28-30 hours to 8-12 hours
• Speeds Recovery from Injuries
o Latest Clinical Results – Cellular inflammation decreased on average 61% after 60 days of use
• Increases Energy without Stimulants
• Reduces Lactic-Acid Muscle Stress

MaxGXL works on EVERYONE – No Exceptions!

While we cannot predict how any one person will respond, we know MaxGXL WORKS in raising GSH levels on average 292% in 60 days. Verifiable and quantifiable by a leukocyte blood test! MaxGXL is Compositionally Patented (http://patft.uspto.gov/netahtml/PTO/srchnum.htm – Patent # 6,262,019

MaxGXL is approved by the Athletic Banned Substance Screening Program. MaxGXL® Passes ConsumerLab.com’s Athletic Banned Substance Screening Program
Salt Lake City, UT – July 19, 2007 – Max International is excited to announce that MaxGXL has passed ConsumerLab.com’s Athletic Banned Substance Screening Program. This program screens for over 170 substances (including metabolites) based on the 2007 World Anti-Doping Agency (WADA) Prohibited List. The screening included testing for Beta-Blockers, Diuretics, Narcotics, Anabolic Steroids, Stimulants, Masking Agents and Caffeine.
“The results of the screening show not only Max International’s commitment to quality and safety, but also our firm belief in seeking out independent bodies to research, test and confirm our products,” said Max International Executive V.P. Craig Case. “MaxGXL is science and nature at its finest, and these results will only help to make the public aware of this wonderful product.”

MaxGXL is a compositionally patented nutritional product developed by renowned immunologist Dr. Robert Keller. It provides the necessary components of glutathione (GSH) that, when absorbed into the body, stimulate the body’s own production of glutathione to be used by every cell. Glutathione is the most prevalent, natural, powerful and multifunctional antioxidant in the human body and is employed by every organ.

About Max International – Max International is a research and science based company that focuses on a proper blend of science and nature, founded in February 2007, and headquartered in Salt Lake City, Utah. For more information on MaxGXL and Max International visit CLICK HERE.

The Bad News …Your glutathione levels are FALLING, by about 10% to 15% per decade! Reduced glutathione levels result in accelerated aging, low energy, higher inflammation, and a greater vulnerability to cell damage and disease.

What is Glutathione Anyway?
Simply put, glutathione (GSH) is the body’s master antioxidant.

It is a small protein produced naturally in our cells when certain required elements are present. It functions both as an antioxidant and an antitoxin and is a major defense system against illness and aging. Our glutathione level actually indicates our state of health and can predict longevity. There are more than 60,000 published papers on the beneficial effects of glutathione. In the near future, the importance of glutathione will be widely recognized because it has the ability to boost the immune system and fight off the damage of free radicals on the cells. Various daily activities can reduce your glutathione such as stress, exercise, infection, injury and environmental toxins. Your glutathione, or in other words, your body’s natural defense against aging and cellular damage decreases by about 10% to 15% every decade!*

Modern research has shown that people who have low levels of glutathione are susceptible to chronic illness.
Decreased levels of glutathione can be brought about by continual stress upon the immune system. As we now know, a lowered immune system can bring about illness and disease. This is a ferocious cycle. While you need glutathione for a productive immune system, a weakened immune system hampers the production of glutathione.*

Check out this book New Hope for Serious Diseases:The Healing Power of Glutathione

Take a moment and watch the video below:

Learn more about Glutathione

Principle Two: Become a Product of the your Product

Use your Products Personally
This seems like common sense but it can not be overlooked. If your products are as good as you say they are than you should be using them personally. This is only a problem when a company is driven by a compensation plan and products are secondary. Be very careful with this type of company. I always encourage people to try the products first before getting involved. See if you can get passionate about the product and develop your own personal testimonial. This is your first key step.

Understand Your Products Line
As you progress with you business it will be important to understand the facts about your product line. You should know such things as Who developed your product line?, How long has your company been in business?,Are there any comparable products in the marketplace?,and Why you personally bought the product. We have all heard the statement that facts tell and stories sell. This is very true. However, having a good understanding about the facts of your product line is very important.

Most companies offer great 3rd party tools such as CD’s,DVD’s, Brochures, etc to explain the facts about your product line. When possible, I highly encourage the use of 3rd party tools to tell the story. I always remember the statement that you need to be the messenger and not the message.

Developing your Story
When it comes to people wanting to try your products or get involved with your business it is going to come down to your personal story and the passion that you have when you deliver it. Honesty is a must when developing your story. Don’t try to become someone else. Let people know how the product has affected your life. I always try to under sell and let the product over deliver. Most Network Marketing companies offer great products and a great opportunity.

Early on as you develop your personal story you may need to use stories from others in the company. You can obtains these by being plugged in to your business and your company. There is no a more powerful tool than your personal story deliver with passion and conviction. Stories definitely will help you grow your empire.

Become Your Own Best Customer
Be sure to replace all products that you are presently using with the products your company offers. This is just good business. Remember that Network Marketing allows people to buy products at wholesale for their personal consumption. All we do is refer people to do the same. It is that simple.

Know your Goal
Your goal for your business is simple. Get all your team members to follow these simple steps. Purchase the products, use the products, study the products and share the stories. It really is that simple.

Product Pathways: Guidelines for Integrating Max Products into a Health Care Practice.

With Health Care professionals partnering with Max International, the question is: How can I best implement the Max Products into my Healthcare Practice?

In this audio Dr. Daria Davidson will discuss the possible pathways and the steps to implement the pathway. Dr. Davidson will also discuss the Max International web sites. To view the web sites that will be available to you click on the proper link below.

Max Product Web Site: Use this site to direct your patients to further information on the Max International Product Line.
Max business Web Site: Use this site to introduce people to information on the Max International business.
Patient Form: Utilize this form to educate and inform your patients.

Dr. Daria Davidson, is a member of the Max Doctors Advisory Council.
Dr. Daria Davidson has been in healthcare for over 30 years. She began her healthcare career as a registered nurse, specializing in pediatric intensive care. She is double board certified in Emergency Medicine and Holistic Medicine. During her 20 years as an emergency medicine physician, she spent 11 years working in, and running, a Level One Trauma Center. By the time she retired from emergency medicine in 2003 she had personally treated over 70,000 patients. When Dr. Davidson first understood about MaxGXL it took two minutes or less to recognize its magnitude. “This is probably the most significant nutritional product I’ll ever see in my lifetime,” she said.

If you would like to learn more about implementing the Max Product Line into your practice you can contact Jerry directly at 724-458-5848. To learn more about the Max Product Line Click Here.